Nike takes two of the most popular nba stars of this decade and creates a mini advertisment that embelishes the attractiveness of these players and portrays them as hip hop artists in a glamorous fashion. Kobe and Lebron rap while playing a pick up game in basketball with old saint nick and his reindeers. This brings a light humor to the game that creates a bond with the advertisement and the consumer using the approach of laughter. Lupe Fiasco is featured in this commercial because Nike identifies the influence that Lupe has in the hip hop industry that does stretch across a wide audience that ties to the NBA.
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